Smartphones Try Fashion Makeovers to Stand Out

Bright colours, funky textures and personalisation are coming to a smartphone near you as mobile phone makers turn to fashion to buoy sales in a crowded market, Reuters reported on Sunday.

Apple Incorporated and Google Incorporated’s Motorola are among those trying to score style points as game-changing technological innovation becomes harder to achieve in the maturing business.

Since the first touch-screen iPhone hit the market in 2007, software features have become easier to replicate and improvements in speed, weight, display size and resolution have become routine. The explosion of me-too products is already hurting profit margins and nibbling at Apple and Samsung Electronic Company Limited’s market share.

Apple has invited reporters to an event on Tuesday where it is expected to introduce new iPhones in a much broader palette of colours, perhaps even gold.

One-time leader Motorola, now owned by Google, is trying to win back consumers with the Moto X, relying partly on customisedcolours and, soon to come, engravings and unusual casing materials such as wood.

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