Professional Services

Optimising the Potentials of Water and Sanitation Resources

The United Nation Development Programme (UNDP) estimates that about one billion people lack clean water, globally. It also estimated that 2.4 billion people lack access to hygienic sanitation facilities, while 1.2 billion of them lack any sanitation facilities at all. Consequently, an average of 5,000 children die from water and sanitation related diseases, each day, many of which are easily preventable.

The Cost and Effect of Insecurity in Nigeria

The socio-political and economic landscape in Nigeria has been blighted by the endemic twin evil of crime and violence. The abysmal failure of successive administrations in Nigeria to address challenges of poverty, unemployment and inequitable distribution of wealth among ethnic nationalities, ultimately resulted to anger, agitation and violent crimes against the Nigerian state by some individuals and groups. Such crimes include militancy, kidnapping, bombing, armed robbery, destruction of government properties, among others.

Sustaining Market Share In A Depressed Economy

Companies are always worried about the size of the potential market for their products or services. But they are more concerned about the proportion of that market that actually buy their products or patronise their services—often referred to as a company's market share. The company with the biggest market share is the market leader, and usually has the highest marketing and distribution cost. They also have the capacity to influence changes in market price. Market challengers are the companies working to increase their share.

Penetrating A Saturated Market –Key Success Factors

A product or service that becomes profitable in the market will always attract new players. As a business trend becomes increasingly popular, more enterprises tend to join the industry, and soon enough, the market becomes saturated. Whatever it is in business that is struggling for competitive advantage, fighting the economic recession or coming across a personal roadblock, it is all about finding the positive perspective of the situation at hand. There is always a new approach to doing business, and to penetrate an already saturated market, you need to do things differently.

The Thin Line Between Necessities And Luxuries

The basic necessities of a person are food, shelter and clothing. However after these needs have been provided and provision has been made to ensure there is perpetual availability, the Maslow Law: Hierarchy of Needs takes over.

Basically the Abraham Maslow paper of 1943 says that once the basic needs are settled we shift our focus on making something out of our lives and enriching our existence.

As we move up the ladder of the Maslow’s pinnacle, the definition of ‘necessities’ changes.

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