FBN Holdings Plc revealed a new corporate identity for the holding company (holdco) as well as its entire ancillary.
The financial institution clarifies that the new identity replicates its tactical direction, adding that it positions the company to meet the potential needs of the market. This was also to mark the 120th anniversary celebrations of the institution.
Speaking at the event in Lagos, the Chief Executive Officer, FBN Holdings, Mr. Bello Maccido said the new identity was a major milestone as well as the result of much hard work by the company.
He said: “We are committed to building a financial institution that consistently supports growth and that celebrates and showcases the unique characteristics of the diverse nations on our continent.
“We believe that our continued success will be built on the principle that we will add value nationally, regionally and at continental level. Our customers have always come first and each and every change that we implement as a group is designed to ensure that continues.”
The Head, Marketing and Corporate Communications, First Bank of Nigeria, Mrs. Folake Ani-Mumuney said the “refreshed identity embodies our internal values and the direction we are headed in as a group, like the iconic elephant, which signifies strength and resilience, two of the greatest traits to have as an individual, as an institution and as a nation.” She further said, first bank has established itself as a brand of strength and dynamism, with the vision to be the foremost international financial services group in Africa
“The iconic African elephant has been a robust symbol of strength and growth for First Bank, FBN Holdings and all its subsidiaries, establishing the organisation as a clear leader in the financial services industry.
“The raised head of the elephant in our refreshed identity is our promise to all customers that with us in their corner, every financial challenge they face, they can face with their head held high,” Ani-Mumuney added.
She added that the deep blue colour on the new logo represents momentum, innovation and evolution. These principles, she said, would ensure that FBN continues to develop solutions at the heart of all the institution’s challenges.
“The raised foot of the elephant is a promise that we will always put our best foot forward for each and every one of our customers. Finally, the adoption of complimentary colours platinum and gold in to our logo, precious metals identified with value, serves as a reminder of the inherent value and durability of our brand.
“Our brand rejuvenate marks a reformed promise to all our stakeholders - a promise to persistently set the gold standard of value and excellence in financial solutions across Africa,” she declared.