An e-commerce operator, Sefik Bagdadioglu, has predicted a bright future for the business model in Nigeria owing to the huge investment being made by various organisations.
Bagdadioglu, who is the Managing Director of Kaymu, an-online marketing platform, told the News Agency of Nigeria recently that the sector recorded a milestone in the outgoing year.
``I think the customers are demanding more and more, which is very important.
``There are a lot of players who came into the market to try their chance in e-commerce which is good for competition which forces the existing companies to provide better services.
``The future is very positive because people are embracing it, companies are working really hard to make sure that they provide a better service, and overall it’s only going to go up.
``Logistics is a challenge, there’s an educational aspect especially for a company like us where we focus on entrepreneurs and bring in offline populations to online.
``Trust is an issue that we see as a challenge but these challenges are what push you forward.
``You try to come up with solutions so that people feel comfortable, they get their products on time, they know about what e-commerce is and they get the necessary training.
``For me the most important thing is to spot entrepreneurs, give them hope and help them to grow with us.’’
He stressed the need for young people to embrace entrepreneurship and for the operators to further earn public trust.
Bagdadioglu heads the Kaymu department of the Africa Internet Group, which has various e-commerce sites.