It is standard procedure to respond to all enquiries promptly; providing all the information required. But should you stop there?
Many business people see follow-up as a ‘thank you note’ after a transaction is completed. This is a mistake. Follow-up goes beyond that. Once a person has signified interest in your product or services you must keep a tab on him or her. Ensuring that no prospect slips from your grasp would add to your bottom line.