Business Tips

Managing Personal Finance In Tough Times

Managing personal finance should be at the top of everyone’s priority. Making millions of dollars does not insulate anyone from insolvency. According to Money Crashers, a United States of America based financial advisory firm, “between 2008 and 2009, bankruptcy filings for those with more than $1 million in assets increased by 73%.” Sports collaborated this with a startling revelation that 78% of former National Football League (NFL) players go bankrupt within two years of retirement.

Building Brands In Emerging Markets

As the rapid growth of emerging markets gives millions of consumers new spending power, consumers are encountering a market environment that is complex and swiftly evolving as its counterpart in developed countries. Product choices and communication channels are exploding; so is the potential of digital platforms; and, as everywhere, consumer empowerment is on the rise.

Handling After Sales Complaints

Due to the insatiable nature of human being, complaints are bound to come from customers after the purchase of one product or the other. But as a business operator, you must have the ability to handle after sales complaints without losing your customers. Here are a few tips on how to deal with such situation:

Repositioning Your Brand

Could your brand capture true success through repositioning? It’s difficult to know for sure, but one thing is for certain. If a brand doesn’t reposition at the right time, it could lose that opportunity forever.

Here are few tips to consider in repositioning your brand:

* Sales are declining –If your sales are dropping, it is important that you take a step back and figure out why this is happening. It could be that your brand needs to be refreshed.

Tips For Solving After Sales Problems

The end of a transaction is not really the end. Even if you have a ‘no returns’ policy, you still have to do follow-up and then there are the after-sales complaints which range from the predictable, to the embarrassing, and even sometimes the awe inspiring.

Whether the customer is being civil or irate; you are the one in the front line and you have to take the hit. Here are a few tips on how best to handle the situation.

Effective Follow-up Strategies

It is standard procedure to respond to all enquiries promptly; providing all the information required. But should you stop there?

Many business people see follow-up as a ‘thank you note’ after a transaction is completed. This is a mistake. Follow-up goes beyond that. Once a person has signified interest in your product or services you must keep a tab on him or her. Ensuring that no prospect slips from your grasp would add to your bottom line.

Managing Your Brand

Branding is one of the most important aspects of any business, large or small, retail or Business-to-Business (B2B). An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Guides To Choosing A Training Course

In business, the demands are ever changing. This is inevitable. The world is dynamic and so are your objectives – even if your company vision stays the same.

In addition to that, methods of doing things would continue to change and more would be expected of you or your team. Getting appropriate and periodic training is the best way to keep up with the times and the demands.

It need not be a 6 months course as long as it meets your needs and the needs of your employees to help you achieve both your personal and professional goals.