Loya Milk, from the stable of Promasidor Nigeria Limited, has launched a new consumer promo tagged “It’s What’s Inside That Matters.” The new promo, which will run from February 1 to May 31, was unveiled at a press briefing in Lagos, attended by many dignitaries including Loya Milk brand ambassador, Don Jazzy.
Speaking at the event, Kachi Onubogu, commercial director, Promasidor Nigeria, stated that the promo was a way of rewarding loyal consumers of the brand.
Explaining the promo mechanics, Onubogu said there would be no draws; all the prizes would be won instantly. “Our lucky consumers have to look inside any Loya 400g or 900g promotional pack to find their coupon or sticker with a unique code. It could be an instant cash prize of N1,000; N2,000; N10,000; or N20,000, which can be redeemed at any branch of Zenith Bank nationwide. It could also be the star prize of a brand new car. We will be giving out three brand new cars (Hyundai i10AT) every month to lucky consumers, redeemable here in our office.”