NPFL Clubs Sign Branding Contracts

Five Nigeria Professional Football League (NPFL) clubs have signed shirt branding contracts with Harp Premium Lager in Lagos.
The clubs are Dolphins, Lobi Stars, Heartland, Enugu Rangers and Sunshine Stars.

Harp Premium Lager is one of Guinness Nigeria Plc's brands.

The Managing Director/Chief Executive Officer, Guinness Nigeria Plc, Seni Adetu, said that the financial terms of the contracts stay undisclosed.

"The financial terms remain exclusive and at the clubs disposition to disclose. We've chosen these clubs because they are among the best and are among the traditional clubs in the country," said Mr. Adetu.

At the unveiling ceremony, a representative of one of the clubs, Dominic Iorfa who is the vice chairman of Lobi Stars said, "I'm proud of what Guinness have done and I'm happy that they've partnered with us not by popularity."

In a related development, BUA Group, one of Africa’s leading Conglomerates, also signed shirt sponsorship deal with Kano Pillars Football Club.

Last year, 3SC and two-time African champions, Enyimba, signed shirt branding deals with Dubic Lager.

myfinancialintelligence.com